Illustrations that got left behind...

Final Synopsis

Portrait of a Lady is based around the Art Nouveau movement that developed during the turn of the 20^th century. The movement bridged the transition between neo-classicism and the early developments of modernism in much the same way that Sabatini White endeavours to create a modern and new design aesthetic whist retaining traditional forms. Art Nouveau grew in response to the changing relationship between man and nature which conceptually links the movement to today’s environmentally aware society. Natural fibres respond to this and are necessary for a high quality competitive brand.

Art Nouveau also coincided with the beginnings of first wave feminism and the acceptance of a female consciousness. We see the Sabatini woman as one who has been liberated sexually, emotionally and academically. She is confident in her own abilities and shows this through her dress.

Art Nouveau and Deco are in keeping with the strong linear influences that permeate many of the Sabatini White collections, while the colour palette is derived from the naturalistic elements of Nouveau. Aesthetically, the geometric Deco shapes provide structure to balance the fluidity of Art Nouveau. The knitted weave is a play on knitwear-based Sabatini’s desire to diversify into woven fabrics and the weave and panel motifs keep the collection cohesive. The liberated, confident Art Deco portraits of Tamara de Lempicka epitomise the sexuality and independence of our Sabatini woman, while Art Nouveau highlights her natural beauty and form.

Portrait of a Lady is taken from the Henry James novel of the same name, describing an heiress’ journey to personal freedom. The collection is designed as an Autumn/Spring trans-seasonal injection for a 25 – 40 year old high fashion market.

Collection Headers

Hey guys tell me what you think. the text on the bottom right corner is our main type face throughout the books so what ever we choose also needs to go with this...

peace homes.

just a preview

Spec Book layout continued...

ok, so worked on spec book today. This layout can work for both dresses, pants and bodysuit, but will need to adjust slightly for coat (cos there are so many fabrications)

Let me know what you think. Had to ditch the blank page every spread cos Tina would go nuts about the waste of paper...

Swatch Book Ideas

These are a couple of layout ideas for swatch book. Hit me up with what you think re: centred balance, the horiztontal line etc etc

Spec book layout...

So just started to develop possible layouts for spec/look books.

Thought it would be nice/ logical to continue with long horizontal pages similar to our board. so this is the width of an a4 (makes printing easy/ paper cheaper) and 15.5cm high.

The column down the left hand side is the designer/ garment info that is repeated on every page. Thought single sided was much cleaner and sophisticated. easier for the eye to follow. so far these are the first two pages - spec detail page and fabric page. Worked out what pages we need up to construction instructions and breakdown of garment assembly and then it got slightly confusing about what's expected within it. have drawn out layouts for other pages, but want input in style etc before i continue...

Photo Shoot Possible Locations

Roxy Theater

Mount Victoria

Statement Dress Toile

Photoshoot - concept boards