Friday, 21 October 2011

Final Synopsis

Portrait of a Lady is based around the Art Nouveau movement that developed during the turn of the 20th century. The movement bridged the transition between neo-classicism and the early developments of modernism in much the same way that Sabatini White endeavours to create a modern and new design aesthetic whist retaining traditional forms. Art Nouveau grew in response to the changing relationship between man and nature which conceptually links the movement to today’s environmentally aware society. Natural fibres respond to this and are necessary for a high quality competitive brand.

Art Nouveau also coincided with the beginnings of first wave feminism and the acceptance of a female consciousness. We see the Sabatini woman as one who has been liberated sexually, emotionally and academically. She is confident in her own abilities and shows this through her dress.

Art Nouveau and Deco are in keeping with the strong linear influences that permeate many of the Sabatini White collections, while the colour palette is derived from the naturalistic elements of Nouveau. Aesthetically, the geometric Deco shapes provide structure to balance the fluidity of Art Nouveau. The knitted weave is a play on knitwear-based Sabatini’s desire to diversify into woven fabrics and the weave and panel motifs keep the collection cohesive. The liberated, confident Art Deco portraits of Tamara de Lempicka epitomise the sexuality and independence of our Sabatini woman, while Art Nouveau highlights her natural beauty and form.

Portrait of a Lady is taken from the Henry James novel of the same name, describing an heiress’ journey to personal freedom. The collection is designed as an Autumn/Spring trans-seasonal injection for a 25 – 40 year old high fashion market.

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