Collection Pitch

Sabatini White uses design elements from historical dress with modern trends to dress the 25-40 year old high fashion market, and we followed the same ideas for inspiration. The beautifully distinctive forms of Art Nouveau and Art Deco are continually relevant in both aesthetic and philosophy. Art Nouveau grew in response to the changing relationship between man and nature. The post-Industrial Revolution world clung to romantic ideals of nature and attributed exotic, mysterious power to it. Conceptually, Art Nouveau links dialectically to today’s environmentally aware society, however this time we are afraid of our own power over nature. Sustainable clothing responds to this and is necessary for a high quality competitive brand. Aesthetically, the flowing organic lines are similar to Sabatini’s silhouettes and the naturalistic colour palette will be influential. Art Deco continues to have direct applicability to society today in its wanton, glamorous hedonism and the new independence of women. Sabatini White is a very glamorous, sexy label and the Sabatini woman is experiencing the same new freedom as the Art Deco flapper a century ago. The liberated, confident Art Deco portraits of Tamara de Lempicka epitomise the sexuality and independence of our Sabatini woman, while Art Nouveau highlights her natural beauty and form. Aesthetically, the geometric Deco shapes provide structure to balance the fluidity of Art Nouveau and a combination will create a new modern style for trans-seasonal wear. Deco and Nouveau combine dramatic glamour with sophisticated simplicity in functional, sustainable garments.