just a wee mind map of other companies in NZ who are somewhat targeting the same mood as Sab White. However what I have realised is that there is really no one else with a similar aesthetic, who specialise in knitwear, who make in NZ. I guess we are too small to have too much competition? The next thing is to progress this research into the Aus market and see who they are up against there. Will be esp interesting considering the department stores there - Zara, Mango, David Jones etc.
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