Twitter, Facebook, Google Ads:
- Open communication with customer base, i.e. survey regarding leather
- Younger clientele on internet (only 611 fans on Facebook, relatively low)
- Online links to stockists' sites e.g. Goodness
- Use of ‘hot’ sale websites e.g. Once’it, frockaholic as outlets
- Twitter mostly concerning competitions, quick updates
- Less of the age bracket active on the internet, therefore Sabatini is not high-profile on style blogs/websites etc but has a prominent position in traditional printed media
- Use of Google Ads for high internet visibility
Website:
- ‘Outfit of the Week’ way to move slower stock out with a higher visibility
- Link to media events/press/editorials (cements Sabatini as ‘high fashion’ brand with links to Grazia, Vogue, NZFW etc)
- Company profile reflects corporate values, strategic intent, competitive advantages
- Recent events – public interface & relation to well-known names gives consumers a ‘place’ for Sabatini
http://www.sabatini.co.nz/Default.aspx
http://www.facebook.com/pages/SABATINI/282863122291
http://twitter.com/#!/SabatiniFashion
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