Company Profile
- Celebrating 20 years of Sabatini this year, therefore a reason to reflect on the past and Sabatini’s successes, and to look forward to the future and how Sabatini can continue to be successful.
- Family business model
- Moving into super fine knit
- Self-sufficient production facilities
- 100% Made in NZ – huge pull for the brand
- Younger design team for a more fashion forward focus and younger market
- Yarns are ‘sustainable eco-friendly derivatives’ but fewer synthetics in Sabatini White
- Works with ‘trans-seasonal’ collections
- Predominantly Australian market, but use of a global marketing strategy
- Stockists as opposed to self-labelled retail outlets as means of distribution
- Comfortable market position, niche marketing strategy, loyal customer base due to consistent design and high quality garments
- European, early 20th-century aesthetic with modern lines and classic style. Hint more trendy, glamour and sexiness in Sabatini white
- Intricate detail, texture, panelling, and clear colour palettes. Geometric lines with use of sheers, layers, and cutaways
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