So we are all clear

SONNY ELEGANT KNITWEAR 1953

-Began producing scarfs - first garment not produced until 1959, a Cardigan named Dorothy.

-Targeted the gap for Elegant Knitwear, making cardigans and sweaters.

-First collection of dresses launched in 1967 to allow the company to "introduce style and fashion trends" - a youthful, Italian-inspired range. This transformed the company into a fashion brand rather than a manufacturer of high quality basics.

SABOTINI 1991

-Targeted at "stylish Sydneysiders".

-Feminine and sexy

-Still influenced by high end and European design

-Strong emphasis on detail

SABOTINI WHITE 2001

-Exclusive, Fashion forward and youthful

-VERY light weight knitwear that is sexy and contemporary

-Seen as the "showtime collection" for Sonny Elegant Knitwear.

ATTN: JO

Bling'in double Bay Sydney look?