Written summary

We began by looking at the intellectual theories and philosophies behind the art nouveau movement that developed during the late 19th and early 20th centuries. We thought that the idea of an artistically free and aesthetically original art movement worked well with the design ethos of Sabatini and Sabatini white. The movement bridged the transition between neo-classicism and the early developments of modernism in much the same way that Sabatini White endeavours to create a modern and new design aesthetic whist still retaining traditional forms that link it to the established cognoscenti. The movement was seen as a reaction to the industrial revolution and the process of machine manufacturing that had developed. We found it interesting to compare the state of modern society and the increasing importance of sustainability to the impact of the industrial revolution at the turn of the century.
Art Nouveau also roughly coincided with the development of first wave feminism and the beginnings of an accepted female consciousness. We see the Sabatini woman as one who has been liberated sexually, emotionally and academically. She is confident in her own abilities and shows this through her dress.
Aesthetically, we chose to look at a combination of the 1920s and art deco. This is in keeping with the strong, linear influence that permeates many of the Sabatini and Sabatini White collections and we feel that the linear nature of these collections works well with the ideal of an independent woman. Our look is one of confidence and success, whilst still retaining a strong emphasis on beauty, sophistication and glamour.